9180 E Indian Bend Rd F-2
Scottsdale, AZ 85250
480-998-8886

Sewing for the Love of it

July 23rd, 2008 Update

Bernina University XXXVIII

Dear Sew from the Heart family,

Hank, Noel, Jenny and Susie just returned from another inspiring Bernina University. This was Susie's 17th consecutive BU!

Of course, the big news is the introduction of the AMAZING new Bernina 830, the mark of the ultimate sewing experience. The new 830 is truly the crown jewel among sewing machines. It is in a class by itself, designed to outperform any other home sewing machine. The 830 is the result of years of design, development and testing by a combination of Swiss engineering, consumer input, and unparalleled commitment to unlimited creativity.

Bernina asked us to remain very quiet about the new 830, while we attended BU, so the consumer introduction and webcast, yesterday, July 21st would be the first time consumer would "see" the new 830. We felt it very important to respect their wishes, and that is why you are hearing about the 830 from Sew from the Heart on July 22!

Secondly, we want you to come to one of our "Date with 8" presentations to learn first-hand about the amazing features and actually see how the machine operates. Yes, you can see! Although we do not have a machine for you to see, yet, we do have the 830 emulator. This is a software program that allows you to see for yourself how the machine operates and some of the features that truly set it apart from all the rest. As always, SFTH, will bring you an amazing introduction event. This is an introduction, unlike any we have ever seen. So we want to make sure our plans are perfected and this is the best ever event, just like the 830!

Mark your calendars, now, for our "Date with 8" program scheduled for our Sew Creative Club, September 4th. Choose which program you would like to attend; 10 am - 12 noon or 7 to 9 pm. Call to reserve your place now: 480-998-8886.

We will have brochures and posters in our shop by the first week in August. And we came back from BU with pictures and information we would love to share with you. So don't think you have to wait until September to learn more about the 830! You know us, we just want to throw the biggest and best party!

Special thanks to Linda, Keith, Cristi, Vevah, Norma and Kathy, for their tremendous efforts meeting your needs while we attended Bernina University.

Besides the information on the new 830, we came back with loads of sewing inspiration to share with you all. Look for new products, classes, techniques and information in the weeks and months ahead. BU always inspires us to bring you, our precious Sew from the Heart customers, the very best!

As always, I hope you are sewing for the love of it!
Susie

Gayle Hillert is the Product Development Manager for Bernina. Gayle was Vice President of Education for Bernina of America & Susie's boss when she was a training consultant for BOA. In many regards, we have Gayle to thank for this amazing new Bernina 830! Thank you, Gayle!

CURRENT EVENTS

Sew from the Heart Christmas in July Promotion
July, 2008
1. Everyone attending July Sew Creative Club (no evening session this month!) will receive 2 raffle tickets for drawings at the end of the month
2. Every time you attend a "Christmas in July" class you receive a ticket for the Grand Prizes listed below.
3. Every time you attend a "Christmas in July" class, there will be selected merchandise specially discounted for the class.
4. There will be a prize drawing at the end of every Christmas in July class!
5. Bonus of 5 raffle tickets to the person attending the most Christmas in July classes!

Prizes:
Grand Prize: activa 210
2nd Grand Prize: Horn Sewing Chair
3rd Grand Prize: $150 Shopping Spree
Drawing Prize at every "Christmas" Class in July, including Sew Creative Club!

Christmas in July qualifying classes:
Xmas Treez - Friday, July 25th, 10am - 1pm
Santa Scarf - Sunday, July 27th, 2 - 4:30pm
OESD Christmas Collections - Monday, July 28th, 10am - 2pm

Fat Tuesday Special

All fat quarters for $1.00; minimum purchase of 25 fat quarters
Tuesday July 29th, 2008 only!!!

Kids Week(s) Classes

Monday, August 4th through Friday, August 9th
- Signup for all 5 days of classes for $114 ($190 value)

Sew Creative Club
Thursday, August 7th, 2008
10am & 7pm

Jenny Peltier brings you the latest from Bernina on
My Label

Love to Sew Card
Special

30% Off all threads, $15.00 minimum purchase

Love to Sew Card holders only, valid from July 23rd through July 30th, 2008, may not be combined with other offers

Email Newsletter
Special

30% off the all Michael Miller Organic Fabrics

Valid from July 9th through July 16th, 2008, may not be combined with other offers.

BERNINA UNIVERSITY XXXVIII COMMUNITY

NEW PRODUCTS

CLICK HERE TO FIND OUT MORE


OESD's
NEW

Christmas Collections (3)

Coming Soon

Introducing
Martha Walker's
Vintage Christmas

Martha brings you the lighter side of Christmas, with nineteenth century pairing of brown & pink, and the added sparkle of mica & glitter. Dig into your collection of reproduction fabrics for quilt projects for the beginner & advance alike.

Nancy Halvorsen
12 Days of Christmas Collection JUST ARRIVED!!!!
Nancy's special touch is everywhere in this charming collection, from a 12 Days of Christmas panel, to all the wonderful textures you've come to expect from a Nancy Halvorsen/Art to Heart collection. The panel is perfect for embellishing with mini ornaments and buttons, and is sure to become a Christmas family tradition. The coordinates will make charming pillows, stockings and tree skirts that have a heart-felt touch of Christmas.

Bendable Bright Light NEW!

This small flexible light provides extra light without taking up any counterspace. It conveniently snaps into an adhesive bracket that can be mounted onto you sewing machine to provide pure white light for your detailed projects. 100,000 light hours, 120 volts. One mounting

PREVIOUSLY LOVED MACHINES

Bernina Aurora 430
Bernina Aurora 440 with BSR & Walking Foot
Bernina Artista 630E
Bernette 009DCC Chain & Cover Stitch Machine

Limited Warranty
Classes included
Love to Sew Card

Tech Tips with Hank and Noel

1. My Label Service Pack 1: This will allow you use the Vista operating system, also includes:

a. Text corrections in the My Label Help menu.
b. Simulation adjustments, classic jacket, tailored shirt & vest.
c. Necessary corrections to the marking of the pattern pieces of the gored Skirt.
Click Here For My Label Service Pack 1

2. Please Respect Quilt Book Authors, Pattern Designers and Copyright Laws: Copyright laws were enacted to protect the livelihood of the artist producing the work. Your use of patterns reflects your appreciation of the hard work and expense that is required to produce them. Please do not make copies without the author's permission

Click to visit:The Quilt Show with Alex Anderson and Ricky Tims

EO Logo

http://www.embroideryonline.com/index.aspx
Enter Sew from the Hearts dealer number: 101-02-0076.
Have fun and shop til you drop!

Bernina CC
http://www.berninausa.com/ccard/BERNINACreditCardInfo.html



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